Analyst, Market & Segment Analytics
NRG is the leading integrated power company in the U.
S.
, built on the strength of our diverse competitive electric generation portfolio and leading retail electricity platform.
A Fortune 500 company, NRG creates value through best-in-class operations, reliable and efficient electric generation, and a retail platform serving residential and commercial businesses.
Working with electricity customers large and small, we implement sustainable solutions for producing and managing energy, developing smarter energy choices and delivering exceptional service as our retail electricity providers serve almost three million residential and commercial customers throughout the country.
More information is available at www.
nrg.
com.
Connect with NRG Energy on Facebook and follow us on Twitter @nrgenergy.
Summary:
Reliant seeks an experienced Senior Analyst, Market & Segment Analytics with strong analytical and business intelligence skills.
This position is full-time located in the Houston or DFW markets.
The role will collaborate closely with Market Managers and cross-functional groups to identify business problems and provide data-driven solutions to optimize Reliant's go-to-market strategies.
Responsibilities:
Essential Duties/ResponsibilitiesLeverage intelligence gathered from a variety of internal and external data sources to understand the overarching factors in shaping today's and tomorrow's business and consumer landscape.
This involves:
Studying the broader macroeconomic environmentEvaluating the marketplaceAnalyzing the consumer journey and brand experienceDetecting and understanding emerging signals of changeIdentifying gaps and highlighting strategic growth opportunitiesProvide proactive, collaborative thought leadership, business insights, strategic analysis, and action-oriented recommendations to support major initiatives and meet company and brand growth goalsUtilize brand and marketing insights knowledge, business intelligence and consumer research to support the team in developing a clear strategic plan for Reliant.
Leverage business and brand knowledge to actively investigate the power of micro-targeting, segmentation and personalization to support the Reliant brand, fuel business insight and impact growthProvide consumer segmentation insights and performance analytics to internal stakeholders who seek a deeper understanding of their target consumers and marketsEquip internal clients and stakeholders with quick, actionable intelligence they need to make informed, data-driven decisionsEvaluate qualitative shifts in brand perception to gain a deeper understanding behind related consumer actions
Qualifications:
Requirements:
At least 5 years of relevant professional experience in a Marketing Analytics positionBachelor's degree in business, marketing, or other related field.
Proven experience in managing complex data sets, performing data analysis and developing accurate, insightful and actionable recommendationsProven background in working with analytical and business intelligence tools, i.
e.
Power BI, Tableau Additional Knowledge, Skills and Abilities:
Highly data-driven with the ability to analyze, articulate and solve complex problems and concepts to make effective business decisions In-depth understanding of analytics, databases, media channels, and marketing technology platforms Strong presentation skills with the ability to interface effectively with individuals in various functions and at various levelsAbility to think creatively and effectively use data to tell a story or explain a conceptPrevious background evaluating, testing, and tracking marketing campaigns with the ability to make recommendations additional campaigns Ability to effectively prioritize workload in a detailed and organized mannerAble to utilize organizational and project management skills to direct work activities within critical path timelines #CB-NF#LI-NF NRG Energy is committed to a drug and alcohol free workplace.
To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing.
EOE AA M/F/Protected Veteran Status/DisabilityEEO is the Law Poster (The poster can be found at http:
//www.
eeoc.
gov/employers/upload/poster_screen_reader_optimized.
pdf)Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.
Official description on file with Human Resources.
Estimated Salary: $20 to $28 per hour based on qualifications.
S.
, built on the strength of our diverse competitive electric generation portfolio and leading retail electricity platform.
A Fortune 500 company, NRG creates value through best-in-class operations, reliable and efficient electric generation, and a retail platform serving residential and commercial businesses.
Working with electricity customers large and small, we implement sustainable solutions for producing and managing energy, developing smarter energy choices and delivering exceptional service as our retail electricity providers serve almost three million residential and commercial customers throughout the country.
More information is available at www.
nrg.
com.
Connect with NRG Energy on Facebook and follow us on Twitter @nrgenergy.
Summary:
Reliant seeks an experienced Senior Analyst, Market & Segment Analytics with strong analytical and business intelligence skills.
This position is full-time located in the Houston or DFW markets.
The role will collaborate closely with Market Managers and cross-functional groups to identify business problems and provide data-driven solutions to optimize Reliant's go-to-market strategies.
Responsibilities:
Essential Duties/ResponsibilitiesLeverage intelligence gathered from a variety of internal and external data sources to understand the overarching factors in shaping today's and tomorrow's business and consumer landscape.
This involves:
Studying the broader macroeconomic environmentEvaluating the marketplaceAnalyzing the consumer journey and brand experienceDetecting and understanding emerging signals of changeIdentifying gaps and highlighting strategic growth opportunitiesProvide proactive, collaborative thought leadership, business insights, strategic analysis, and action-oriented recommendations to support major initiatives and meet company and brand growth goalsUtilize brand and marketing insights knowledge, business intelligence and consumer research to support the team in developing a clear strategic plan for Reliant.
Leverage business and brand knowledge to actively investigate the power of micro-targeting, segmentation and personalization to support the Reliant brand, fuel business insight and impact growthProvide consumer segmentation insights and performance analytics to internal stakeholders who seek a deeper understanding of their target consumers and marketsEquip internal clients and stakeholders with quick, actionable intelligence they need to make informed, data-driven decisionsEvaluate qualitative shifts in brand perception to gain a deeper understanding behind related consumer actions
Qualifications:
Requirements:
At least 5 years of relevant professional experience in a Marketing Analytics positionBachelor's degree in business, marketing, or other related field.
Proven experience in managing complex data sets, performing data analysis and developing accurate, insightful and actionable recommendationsProven background in working with analytical and business intelligence tools, i.
e.
Power BI, Tableau Additional Knowledge, Skills and Abilities:
Highly data-driven with the ability to analyze, articulate and solve complex problems and concepts to make effective business decisions In-depth understanding of analytics, databases, media channels, and marketing technology platforms Strong presentation skills with the ability to interface effectively with individuals in various functions and at various levelsAbility to think creatively and effectively use data to tell a story or explain a conceptPrevious background evaluating, testing, and tracking marketing campaigns with the ability to make recommendations additional campaigns Ability to effectively prioritize workload in a detailed and organized mannerAble to utilize organizational and project management skills to direct work activities within critical path timelines #CB-NF#LI-NF NRG Energy is committed to a drug and alcohol free workplace.
To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing.
EOE AA M/F/Protected Veteran Status/DisabilityEEO is the Law Poster (The poster can be found at http:
//www.
eeoc.
gov/employers/upload/poster_screen_reader_optimized.
pdf)Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.
Official description on file with Human Resources.
Estimated Salary: $20 to $28 per hour based on qualifications.
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